Services » Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO)
Guess what: search engine optimisation is like everything else in the world ... there's no 'trick' to it, there's no secret formula, no means of succeeding over night. If you want to do well you have to work at it. Today, next week, this year, and next.
From the design of the site, to the ongoing content development, there are many valid techniques and best practices to ensure your website performs as well as possible within search engines.
Our consultative process for Search Engine Optimisation goes something like this:
- Benchmarking of existing site
- Keyword Research & Recommendations (what keywords will pull in qualified traffic, how many searches do these terms/phrases get, how should keywords be used in the site to attract search traffic)
- Review of Search Engine Friendliness Issues (URLs, KW Usage, Code, Internal Linking, Metadata, Sitemap Use, etc.)
- Competitive Analysis (who's currently chasing traffic for their terms or targeting the audience they want, what are these sites doing right or wrong)
- Design, Usability & User Experience Suggestions (to help improve the way visitors perceive/use the site, and make it more attractive to those who would link to the site)
- Content Creation Suggestions (what kinds of content would be valuable to add to the site, and how that content can be distributed)
- Link Acquisition Suggestions (a list of some great places to start requesting/buying/building links and ongoing strategies for a link campaign)
- Recommendations for Avoiding Negative Search Engine Issues (duplicate content, re-direction of content, etc.)
It's a lot. And the work starts there. Together though, we can get it done and have some great results to show for it.